PayPal Experience

Multi-show program including NRF, MAG, MRC, and Shoptalk, Creating a unified brand experience emphasizing simplicity, trust, and innovation. With exhibits ranging from 10’x20′ to 20’x30’—and supported by strategic out-of-home sponsorships, bold architectural statements, custom RFID-enabled demos, and hands-on engagements that helped PayPal communicate the value of its two-sided network.

From eye-catching LED structures to barista-led conversations and tailored content experiences, the program provided PayPal’s sales and marketing teams with intuitive, interactive tools to engage enterprise decision-makers and shift brand perception from payment provider to future-ready partner.

Client
PayPal

Role
Creative Director