I’m a hands-on Creative Director and Art Director with over 20 years of experience building ideas, shaping brands, and helping teams create work they’re genuinely proud of.
My career spans agencies and in-house teams across technology, fintech, gaming, and consumer brands, partnering with companies including PayPal, Google, IKEA, Coca-Cola, MINI, Virgin, and Unilever. I’ve led integrated campaigns, brand platforms, product launches, and social-first storytelling across digital, film, experiential, and retail environments.
At heart, I’m an ideas-led creative. I care deeply about strong concepts, clear narratives, and visual craft. I stay close to the work — art directing, refining layouts, shaping systems, pushing ideas — because that’s where quality lives (and where the fun is).
I lead with curiosity, clarity, and high standards. I believe the best creative cultures are built on trust, thoughtful feedback, and a shared ambition to make work that’s culturally relevant and genuinely effective, without taking ourselves too seriously.
I move easily between leading and making, shaping ideas, refining craft, and helping teams push work further. My goal is simple: make work that’s thoughtful, effective, culturally aware, and occasionally a little unexpected.
Work Experience
Input Output Global - Global Creative Director
May 2025 - Present
PayPal - Creative Director, B2B
Mar 2021 - Jan 2025
Toca Boca - Creative Lead
Sept 2019 - July 2020
Tentsile - Creative Director / Brand Director
Jan 2018 - Sept 2019
Toaster (Google Creative Labs) - Creative Lead
June 2016 - Jan 2018
Waste Creative - Creative Director
July 2015 - June 2016
FCB Inferno - Freelance Creative
Mar 2015 - July 2015
M&C Saatchi - Head of Digital Art / Creative Head
Feb 2012 - Feb 2015
AMV BBDO - Senior Art Director / Creative
Sept 2010 - Feb 2012
Pod1 - Freelance Art Director / Creative
July 2010 - Sept 2010
Ogilvy - Senior Art Director / Creative
Feb 2009 - July 2010
Sabbatical - Traveling the world for a year
Feb 2008 - Feb 2009
Baby Creative - Co-Founder / Creative Partner
Oct 2001 - Feb 2008
Bates Dorland - Junior Art Director
Sept 1999 - Oct 2001
If you like awards, then here’s a few.
Brand Republic Digital Awards
SHORTLISTED - Advertising Strategy
BIMA
WINNER - Immersive
Brand Republic Digital Awards
WINNER - Creative technology
DMA
GOLD - Best Digital Destination
SILVER - Best use of Film and/or Audio
CAMPAIGN
Ranked #3 in the Customer Engagement Campaign
CANNES LION
Silver Lion for Best Use of Games in the PROMO & ACTIVATION for Wrigleys Nightjar
D&AD
In Book / Slice of Pencil (Sound Design) - Nightjar
BAFTA
2 nominations - Nightjar
CREATIVE CIRCLE
Silver - Nightjar
THE ONE SHOW
1 x Pencil (Mobile Applications/Branded Games)
1 x Merit (Craft/Interface Design)
WEBBY AWARDS
2 x Golds (Writing + Best Use of Interactive Video)
BIMA
Consumer Goods and Services - Nightjar
WEBBY OFFICIAL HONOREE
Best Visual Design for Harvey Nichols
Best Navigation Structure for Harvey Nichols
KINSALE SHARK
Gold - Graphic Design - Nightjar
LOVIE AWARD
Entertainment: Tablet. Wrigleys Nightjar - GOLD
Games: Tablet. Wrigleys Nightjar - SILVER
W³ Awards
Best in Show Website (Fashion) - Harvey Nichols
Silver Winner (Shopping) - Harvey Nichols
CAMPAIGN BIG BUS CHALLENGE
2nd place, Media Commendation - Sainsbury's
DMA
Silver: IBM Wimbledon